About Us
At EMBARK.LAW, I get straightforward explanations for complicated challenges. This makes working with them fun and super productive.
Michael Fischer, COO Eleven Dynamics AG (factory automation)Our Why
To empower people to realize their full potential, so they can carve their own path in this world and achieve great things.
Our Vision
To create the most user friendly law firm for high-growth startups and investors, actively accelerating innovators and reshaping legal services.
Our Mission
We provide legal services with supreme user experience, both for our clients and our team.
The Startup Law Firm
We believe in people who are bold enough to explore their full potential and create their own place in this world. People who are willing to venture beyond the obvious and see the countless possibilities at the horizon.
People like you who found, run and invest in startups.
As one of Switzerland’s first law firms uniquely devoted to the startup ecosystem, we specialize in long-term collaborations with:
- startups focused on scaling, securing investments, and achieving successful exits,
- angel investors, VCs and corporate venture funds.
With dual qualifications in Swiss and U.S. law, a wide network of local and international partners, and in-depth know-how in industries such as financial services & FinTech, IT, real estate and MedTech as well as the public sector, we are at your side to help you do the great things you’re aiming for.
Our commitment is simple: to be the best possible lawyers for startups and investors.
Exceptional experience
My experience with EMBARK.LAW has been exceptional. As a startup founder, it is critical to find a legal team that fully understands the specific needs and challenges you face when running a startup and managing investment rounds, and EMBARK.LAW has exceeded all my expectations.
For example, during our financing rounds, they not only handled all of the legal issues with great professionalism, but also worked closely with me to set up the financing and structure the rounds. They took the time to model different valuations and clearly explain what they meant in terms of capital allocation. This level of dedication and expertise made all the difference for us.
I highly recommend EMBARK.LAW to anyone looking for top-notch legal assistance, especially in the startup sector. Their experience and collaborative approach is an invaluable resource.
Claudio Cammelli, CEO and Founder Vivan AG (digital beverage marketplace)Why EMBARK.LAW
Specialized
We pioneered as one of Switzerland’s first law firms to specialize entirely in startups and their investors. Our services and expertise are tailored to you.
Competent and cost-efficient
EMBARK.LAW advised us in an extremely competent and cost-efficient way on a corporate law matter. Their in-depth expertise and international experience contributed significantly to our successful outcome.
We are delighted to have found an excellent law firm for future legal matters.
Daniel Niedermayer, CEO SolvencyAnalytics AG (RegTech)Our UX Command-ments
Our UX Commandments
To put our mission, legal services with supreme user experience, into practice, we, as a team, have created a set of guidelines that shape our everyday work: our UX Commandments.
Deliver the fish instead of the fishing lesson
- Deliver a product, not a manual.
- Solve the problem.
Great support up to and across the finish line
- Take ownership of your projects and manage them accordingly from start to finish, staying on top of tasks and timeline.
- The project isn’t over until everything is dealt with and we can pop the champagne.
Set new standards for legal services
- Keep innovating: How can we make things better, easier, more efficient, more user-friendly?
- Stay on the lookout for helpful new technology and use the technology we have to create great user experiences.
Live and breathe startups
- Think like an entrepreneur and tackle issues with a business mindset.
- Take an interest in the stories, products and team. Join in the excitement and celebrate successes.
Aim for the “Wow”
- Exceed expectations: How can you go one (or more) steps further than what’s expected?
- Be generous with insider tips, goodies, advice outside the box, etc.
Create a trust circle
- Promote candid relationships and trust through open and direct communication and feedback, honesty, empathy and loyalty.
- Listen to where the other person is coming from. Use the phone when things get hairy.
Anticipate
- Be proactive and anticipate potential needs and issues.
- Put yourself in the shoes of the recipient of your communications: How will they react, what do they need to so you can meet on common ground?
Make it convenient
- Write, communicate and prep to make things convenient for the other person and reduce the effort they need to put in as much as possible.
- Anticipate potential hassles for the other person and act accordingly.
Manage expectations and be responsive
- Say what’s up and then do what you said: Clearly communicate tasks and timeline and then stick to them.
- Respond quickly, even if it’s just a “I received your message and I’m on it”.
Keep it simple & pragmatic
- Go for business-minded and pragmatic advice.
- Write and talk so people can understand. Get to the point first, explanations below/after.
