LET'S EMBARK ON YOUR VENTURE TOGETHER
Legal Services for Startups, Entrepreneurs and Expanding Businesses in Swiss and Cross-border Swiss-U.S. Law
Services
Welcome! Do you want to start a company? Launch a traditional financing round or a STO/ICO? Or does your startup need help with any other legal issues? Look no further. EMBARK.LAW is your reliable partner for all legal questions concerning startups. I take care of your legal needs, so you can concentrate on succeeding with your business.

A sound legal strategy is vital to a startup's success at any stage - from the very first steps of starting a business to raising money, expansion, and exit. For example, I can help you with:
  • Setting up your company
    e.g. choice of entity, incorporation, company documents, equity structure, capitalization table management
  • Investment rounds (traditional or STOs/ICOs)
    e.g. equity, convertible debt, preferred stock financings, loan agreements, crowdfunding, tokenization
  • Mergers and acquisitions, conversion and restructuring
    e.g. converting GmbH to AG, setting up international company structures
  • Employees and contractors
    e.g. equity incentive plans, employment and advisor agreements, work and residence permits
  • Intellectual property
    e.g. trademarks, copyright, trade secrets
  • Regulatory compliance
    e.g. data protection, financial market regulation, securities, immigration
  • Contracts and other legal documents
    e.g. distribution or licensing agreements, terms of use, privacy policies

Are you looking to expand your activities to the USA? Together with my U.S. partner law firms (namely SPZ Legal in California and Corstange Law in New York), I coach Swiss businesses on issues relating to U.S. law and the U.S. legal system. Here are some examples of issues relating to U.S. law we're happy to help you with:
  • Contracts and other legal documents under U.S. law
  • Establishing subsidiaries in the USA and domestication
  • Choice of entity and incorporation under U.S. law
  • U.S. immigration law
Fees
I believe in affordable and predictable pricing. Whenever possible, I work based on flat rates or capped hourly fees. To keep overhead costs as low as possible, I do without a fancy corner office. Instead, I have a mobile office equipped with cutting-edge technology. This way, I can offer pricing suitable for startups.

Contact me so we can find a pricing model that works for you.
I AM WHERE YOU ARE
EMBARK.LAW is designed to be accessible for you wherever you are. For example, I use video conferencing technology to hold most of my meetings remotely. That's cost-efficient and saves both of us a lot of time. If getting together in person feels like a better option, I am happy to meet you at your office or somewhere else in Switzerland. For instance, I am in Bern and Zürich on a regular basis.
MICHEL KERTAI
Founder, EMBARK.LAW
Registered Attorney in Switzerland and in California, USA
LL.M, UC Berkeley School of Law, California, USA
MLaw, University of St. Gallen, Switzerland

MICHEL KERTAI
Founder, EMBARK.LAW
Registered Attorney in Switzerland and in California, USA
LL.M, UC Berkeley School of Law, California, USA
MLaw, University of St. Gallen, Switzerland

Hi, my name is Michel. I started my career as a corporate lawyer in Bern, Switzerland. In 2015, I moved to California to study U.S. law and work with Silicon Valley startups. I returned to Switzerland in 2016 and founded EMBARK.LAW. Now I can dedicate my time fully to my favorite subject area - helping startups with their legal challenges.

Why startups? Because I love to support you while you create something new. I very much enjoy finding new and unique solutions to tricky challenges and I'm interested in new technologies and innovative ideas. I know how it is to start a business as I have done so myself with EMBARK.LAW. I love the responsibilities and the freedom that come with having your own business. I am therefore thrilled to help you put your plans into action. Let's change the world together!

In my career as a lawyer, I have counseled businesses in all stages of development across multiple industries such as FinTech, IT, clean energy, and machine industries. I am fluent in English, German, French and Hungarian.

I am passionate about tech, finance, environmental sustainability, surfing, emotional intelligence, and fantasy books. Before becoming a startup lawyer, I was a professional athlete, playing volleyball and beach volleyball at a national level.

Check out LinkedIn for a full resume.
Michel Kertai
Founder, EMBARK.LAW
Registered Attorney in Bern, Switzerland
Passed the California Bar exam, registration pending
LL.M, UC Berkeley School of Law, California, USA
MLaw, University of St. Gallen, Switzerland

Hi, my name is Michel. I started my career as a corporate lawyer in Bern, Switzerland. In 2015, I moved to California to study U.S. law and to work with Silicon Valley startups. I returned to Switzerland in 2016 and founded EMBARK.LAW. Now I can dedicate my time fully to my favorite subject area, startup law.

Why startups? Because I love to support you while you create something new. I very much enjoy finding new and unique solutions to tricky challenges and I'm interested in new technologies and innovative ideas. I know how it is to start a business as I have done so myself with EMBARK.LAW. I love the responsibilities and the freedom that come with having your own business. I am therefore thrilled to help you put your plans into action. Let's change the world together!

In my career as a lawyer, I have counseled businesses in all stages of development across multiple industries such as FinTech, IT, clean energy, and machine industries. I am fluent in English, (Swiss) German, French and Hungarian.

I am passionate about tech, finance, environmental sustainability, surfing, emotional intelligence, and fantasy books. Before becoming a startup lawyer, I was a professional athlete, playing volleyball and beach volleyball at a national level.

Check out LinkedIn for a full resume.
COMMUNITY
I am actively involved in the entrepreneurship communities in Switzerland, California and New York. I regularly work with the following organizations:
  • Kickstart Accelerator (legal expert)
    "Europe's largest multi-corporate and equity-free accelerator program welcoming over 80 founders from around the world."
  • ImpactHub Bern (legal expert)
    "Coworking, innovation and community."
  • Swissnex San Francisco
    "Connecting the dots between Switzerland and North America in science, education, art, and innovation."
  • Switzerland Global Enterprise
    "As the driver of a global network of experts and as a trusted and strong partner to clients, cantons and the Swiss government, S-GE is the first point of contact in Switzerland for all questions relating to internationalization."
  • UC Berkeley School of Law (ambassador)
    "Delivering cutting-edge legal training for aspiring startup lawyers and enabling entrepreneurs at Berkeley and beyond through Startup@BerkeleyLaw."
  • Boalt Global Corporate Law Society (member of the Advisory Board)
    "Gathering the Berkeley Law community around the world to discuss and contribute to the development of corporate law."
CONTACT