Legal services for startups and investors

THE law firm for startups

We founded Animatico in 2019 as an ETH spin-off with the mission to create the next-generation human-computer interface through stylized AI avatars. EMBARK.LAW was our go-to law firm from our seed round all through our exit. They helped us set up a solid IP strategy, created user-friendly contracts for us (e.g. for our customers) and managed our financing round professionally and smoothly. When Animatico was acquired by a US tech giant, they went all in for us, had our back during the negotiations and made sure our interests were protected. They delivered their usual excellent quality work all through the high-pressure, high-stakes process of the exit.

One thing we particularly valued when working with EMBARK.LAW were their simple and thorough explanations. Understanding all the details of the situation and their implications helped us take our decisions with confidence. We’re also grateful that they always made sure everybody knew who was doing what until when. Knowing that they were thinking along allowed us to free our minds for other things.

Logo AnimaticoPascal Bérard, Christian Schüller and Riccardo Roveri, Co-founders Animatico AG

Services for Startups

Legal services for startups in all stages of development. We help you overcome your legal challenges so you can realize your startup’s full potential and do great things.

Be it financing rounds, intellectual property, data protection, employee incentive plans, or other legal matters – we’ll make sure the interests of your company are protected.

Enhancing our sales strategy and securing our interests

As a high growth tech startup, optimizing our sales process is critical to our success. EMBARK.LAW played a pivotal role in this journey. What set EMBARK.LAW apart was their proactive approach in offering actionable insights to further improve our sales strategy, directly contributing to our efficiency and negotiation strength. Their expertise in contract law and negotiation not only streamlined our agreements but also fortified our position in our deals.

Their commitment and understanding of startup dynamics made them an invaluable partner in our business expansion.

We highly recommend EMBARK.LAW to any startup looking to elevate their sales process and secure their business interests effectively.

Brame AG LogoPascal Späni, CEO and co-founder Brame AG

Services for Investors

The Swiss startup ecosystem is growing and getting more sophisticated. As a business angel, venture capitalist or manager of a corporate venture fund, you’re a crucial part of this development. Let’s make sure your legal interests are protected while you’re setting up or growing your investment portfolio.

About Us

We’re a small tech-savvy team with a big network of local and international partners.

We believe in people who are bold enough to explore their full potential and create their own place in this world. People who are willing to venture beyond the obvious and see the countless possibilities at the horizon.

People like you who found, run and invest in startups.

We counsel startups in all stages of development to help them overcome their legal challenges. We also assist angels, venture capitalists and corporate venture funds, and advise them on their legal setup and portfolio investments.

With dual qualifications in Swiss and U.S. law and in-depth know-how in industries such as financial services & FinTech, IT, real estate and MedTech as well as the public sector, we are at your side to help you do the great things you’re aiming for.

There’s one thing we don’t do, though: Speak legalese. We’ll explain the documents and the legal matters to you in plain language and will always keep you in the loop.

Need to move fast? We can keep up! We’re based in Switzerland, but we are wherever you are. We use video calls to keep the communication fast and flexible and hold most of our meetings remotely. If getting together in person feels like a better option, we’re also happy to meet you at your Swiss office or at another convenient location.

EMBARK Team: Michel Kertai

Michel Kertai

VC & Startup Lawyer
Attorney-at-law, admitted to practice in Switzerland and California
Co-founder of EMBARK.LAW AG
Member of the EMBARK.LAW management team

Education:
LL.M, UC Berkeley School of Law, California, USA
MLaw, University of St. Gallen, Switzerland

Languages:
German, English, French, Hungarian

EMBARK Team: Barbara Nägeli

Barbara Nägeli

Legal Advisor, Data Protection Specialist
Co-founder of EMBARK.LAW AG
Member of the EMBARK.LAW management team

Education:
MLaw summa cum laude (with highest distinction), University of Fribourg, Switzerland

Languages:
German, English, French

EMBARK Team: Audrey Benzow

Audrey Benzow

VC & Startup Lawyer
Attorney-at-law, admitted to practice in Switzerland
Member of the EMBARK.LAW management team

Education:
LL.M, Chicago-Kent College of Law, Illinois, USA
MLaw, University of Zurich, Switzerland

Languages:
German, English

EMBARK Team: Matthias Steinlin

Matthias Steinlin

Of Counsel, IP Specialist
Attorney-at-law, admitted to practice in Switzerland

Education:
PhD in Law summa cum laude (with highest distinction), University of Bern, Switzerland
MLaw, Universities of Bern, Switzerland and Paris-Descartes, France

Languages:
German, English, French

EMBARK Team: Tarik Salkim

Tarik Salkim

Legal Advisor Startups & VC

Education:
Dipl.-Jur., First State Exam (“erstes Staatsexamen”) with great distinction, Julius-Maximilians University of Würzburg, Germany

Languages:
German, English, Turkish

EMBARK Team: Dario Kvasnicka

Dario Kvasnicka

Legal Advisor, Executive Assistant

Education:
MLaw, Universities of Fribourg and Bern, Switzerland

Languages:
German, English, French, Indonesian

EMBARK Team: Thomas van Gammeren

Thomas van Gammeren

VC & Startup Lawyer

Attorney-at-law, admitted to practice in Switzerland

Education:
LL.M, UC Berkeley School of Law, California, USA
MLaw summa cum laude (with highest distinction), University of Zurich, Switzerland

Languages:
German, English, Italian

EMBARK Team: Jan Ritter

Jan Ritter

Legal Advisor Startups & VC

Education:
PhD in Law summa cum laude (with highest distinction), University of Fribourg, Switzerland
MLaw, University of Fribourg, Switzerland

Languages:
German, English, French

A sense of security

I’m very happy we found EMBARK.LAW and have you at our side for the long term. I can tell that you care about us and think along with us. That’s immensely valuable and gives me a sense of security.

Logo Capt'n GreenfinJonas Urwyler, CEO and founder Capt’n Greenfin AG

Experienced and pragmatic

We worked with EMBARK.LAW in all of our financing rounds since founding bestsmile (several seed rounds and the Series A). We appreciate their clear, efficient and lean process and the direct communication. EMBARK.LAW manages the negotiations with our investors in a solution-oriented and pragmatic way and creates trust between the parties right from the start. You can tell the amount of experience involved. And this is also why I always enjoy fine-tuning our fundraising strategy together.

Philip Magoulas, serial founder and investor
From zero to exit in 4 years, with EMBARK.LAW as our trusted legal partner

We’ve been working with EMBARK.LAW since the idea of bestsmile was born. We founded bestsmile with them, raised several seed rounds and the Series A together, and now they managed our exit. During that whole time, EMBARK.LAW has always kept up with our speed. Not something everybody can do. Startups are all about speed, something new needs to happen at least weekly or you’re too slow. We also appreciate the business focus of EMBARK.LAW. They set the necessary priorities, are solution-oriented and tailor their advice to the full inbox and agenda of a founder. As for the exit, EMBARK.LAW managed that efficiently and with foresight, as always. I have already launched a next startup project, once again working with EMBARK.LAW. It’s important to have the right people on board from the start, people who want to be successful with you and go all in to achieve that. The EMBARK.LAW team is definitely on that list.

Ertan Wittwer, serial founder and investor

A true partner at our side

EMBARK.LAW’s professional services mentality and “being supportive” mindset in many ways goes far beyond the level of a service provider. They act like an extended arm of our team. We can rely on them to be proactive and think strategically with us. They are a true partner on our side, anticipating our needs and letting us know where it’s important to step up our game. So we don’t have to constantly keep track of what needs to be done. We are also impressed with how the team combines hard-hitting legal expertise with a deep understanding for pragmatic solutions and processes for startups.

Jan Rihak, Founder and CEO Europe Classtime AG

THE law firm for startups

We founded Animatico in 2019 as an ETH spin-off with the mission to create the next-generation human-computer interface through stylized AI avatars. EMBARK.LAW was our go-to law firm from our seed round all through our exit. They helped us set up a solid IP strategy, created user-friendly contracts for us (e.g. for our customers) and managed our financing round professionally and smoothly. When Animatico was acquired by a US tech giant, they went all in for us, had our back during the negotiations and made sure our interests were protected. They delivered their usual excellent quality work all through the high-pressure, high-stakes process of the exit.

One thing we particularly valued when working with EMBARK.LAW were their simple and thorough explanations. Understanding all the details of the situation and their implications helped us take our decisions with confidence. We’re also grateful that they always made sure everybody knew who was doing what until when. Knowing that they were thinking along allowed us to free our minds for other things.

Logo AnimaticoPascal Bérard, Christian Schüller and Riccardo Roveri, Co-founders Animatico AG

Speedy and smooth incorporation

I have nothing but praise for the way EMBARK.LAW managed our incorporation. Despite time pressure, everything went swimmingly. It’s a pleasure to work with such a reliable partner. We will happily recommend you to other founders. Also, thank you for the Legal Launch Kit with the helpful tools for new companies. It’s great that you provide these templates and checklists, and it once again illustrates your approach of supporting and accompanying the companies in the best possible way.

Thomas Wehrli, Co-founder Egonym AG

Fast. Easy-going. Highly motivated.

The team of EMBARK.LAW is fun to work with. We appreciate their speed and simplicity in communication and processes. They help us focus on our core competencies and enable us to move forward faster.

Logo creableDaniel Koss, Founder and CEO creable AG

Enhancing our sales strategy and securing our interests

As a high growth tech startup, optimizing our sales process is critical to our success. EMBARK.LAW played a pivotal role in this journey. What set EMBARK.LAW apart was their proactive approach in offering actionable insights to further improve our sales strategy, directly contributing to our efficiency and negotiation strength. Their expertise in contract law and negotiation not only streamlined our agreements but also fortified our position in our deals.

Their commitment and understanding of startup dynamics made them an invaluable partner in our business expansion.

We highly recommend EMBARK.LAW to any startup looking to elevate their sales process and secure their business interests effectively.

Brame AG LogoPascal Späni, CEO and co-founder Brame AG

Want to work together?

If you’re interested in working with us, please email us a:

hello@embark.law

We’ll get back to you as soon as possible to discuss your goals and how we can help you achieve them.