About Us

We are a small tech-savvy team with a big network of local and international partners.

With our in-depth know-how in industries such as FinTech, IT, drones, blockchain, real estate and clean energy, we help startups and investors from Switzerland and the USA master their legal challenges.

There’s one thing we don’t do, though: Speak legalese. We’ll explain the documents and the legal matters to you in plain language and will always keep you in the loop.

Need to move fast? We can keep up! We are based in Switzerland, but we are wherever you are. We use video calls to keep the communication fast and flexible and hold most of our meetings remotely. If getting together in person feels like a better option, we are also happy to meet you at your Swiss office or at another convenient location.


Michel Kertai

Startup Attorney
Co-Founder of EMBARK.LAW AG
Attorney-at-law, admitted to practice in Switzerland and California

LL.M, UC Berkeley School of Law, California, USA
MLaw, University of St. Gallen, Switzerland

German, English, French, Hungarian

Michel is a registered attorney in Switzerland and the USA (California). He started his career as a corporate lawyer in Bern, Switzerland.

In 2015, he moved to California to study U.S. law and work with Silicon Valley startups. After returning to Switzerland in 2016, he founded EMBARK.LAW to focus on helping startups master their legal challenges.

Before becoming a lawyer, Michel was a professional athlete, playing volleyball and beach volleyball at a national level. His background in elite sports is one of the reasons he feels at home in the startup community with its adventurous, challenge-driven spirit.

Michel is actively involved in the startup communities in Switzerland, California and New York. He regularly works as a legal expert with such organizations as ImpactHub Bern, Swissnex San Francisco and Switzerland Global Enterprise. He is a board member of the Swiss ICT Investor Club SICTIC and sits on the advisory board of the Boalt Global Corporate Law Society.


Barbara Nägeli

Legal Advisor, Head of Operations
Co-Founder of EMBARK.LAW AG

MLaw summa cum laude (with highest distinction), University of Fribourg, Switzerland

German, English, French

Barbara started her career as a legal advisor for the Swiss environmental protection agency in 2008.

Since then, she has helped establish new regulatory frameworks, drafted laws, negotiated international treaties, managed projects to improve the implementation of environmental policies, set up more efficient internal processes, and much more.

In 2018, Barbara joined EMBARK.LAW as Head of Operations to oversee our daily operations and ensure that our company stays well-coordinated and productive in helping you overcome your legal challenges.


Nadia Allenbach


Commercial Employee (“Kauffrau EFZ”), Specialization: Law firms
Student of Business Law, ZHAW, Switzerland (since 2017)

German, English, French

Nadia is a qualified Commercial Employee with several years of professional experience as a legal assistant. Since 2017, she studies business law at the Zurich University of Applied Sciences ZHAW.

As a paralegal, Nadia helps support our clients with their legal needs and sees to it that everything runs smoothly at EMBARK.LAW.


Matthias Steinlin

Startup Attorney, IP Lawyer
Attorney-at-law, admitted to practice in Switzerland

PhD in Law, University of Bern (Switzerland)
MLaw, Universities of Bern (Switzerland) and Paris-Descartes (France)

German, English, French

Matthias is a Swiss attorney with a particular interest in the protection and commercialisation of innovation. Before joining EMBARK.LAW, he worked as a trademark attorney at the Swiss Federal Institute of Intellectual Property (IPI) and as an in-house lawyer for a large Swiss company. At the IPI, he gained in-depth knowledge in all areas of intellectual property rights and particularly in trademark law. Matthias also has a PhD in IP law – he wrote his doctoral thesis on the patent protection of medicine.

Even before he joined EMBARK.LAW, Matthias had the opportunity to advise and support friends in the (legal) implementation of new business ideas on a regular basis. Since he enjoyed this work a lot, it was a natural choice for him to go all in as a startup attorney.

In his spare time, Matthias writes about the latest developments in intellectual property law as an author for iusNet. He also enjoys climbing snowy peaks and surfing.

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