Services for Startups

Legal services for startups in all stages of development. We help you overcome your legal challenges so you can realize your startup’s full potential and do great things.

Be it financing rounds, intellectual property, data protection, employee incentive plans, or other legal matters – we’ll make sure the interests of your company are protected.

THE law firm for tech startups

We founded Animatico in 2019 as an ETH spin-off with the mission to create the next-generation human-computer interface through stylized AI avatars. EMBARK.LAW was our go-to law firm from our seed round all through our recent exit. They helped us set up a solid IP strategy, created user-friendly contracts for us (e.g. for our customers) and managed our financing round professionally and smoothly. When Animatico was acquired by a US tech giant, they went all in for us, had our back during the negotiations and made sure our interests were protected. They delivered their usual excellent quality work all through the high-pressure, high-stakes process of the exit.

One thing we particularly valued when working with EMBARK.LAW were their simple and thorough explanations. Understanding all the details of the situation and their implications helped us take our decisions with confidence. We’re also grateful that they always made sure everybody knew who was doing what until when. Knowing that they were thinking along allowed us to free our minds for other things.

Logo AnimaticoPascal Bérard, Christian Schüller and Riccardo Roveri, Co-founders Animatico AG

A true partner at our side

EMBARK.LAW acts like an extended arm of our team. We can rely on them to be proactive and think strategically with us. They are a true partner on our side, anticipating our needs and letting us know where it’s important to step up our game. So we don’t have to constantly keep track of what needs to be done. Furthermore, we are impressed with how the team combines hard-hitting legal expertise with a deep understanding for pragmatic solutions and processes for startups.

Jan Rihak, Founder and CEO Europe Classtime AG

Experienced and pragmatic

We worked with EMBARK.LAW in all of our financing rounds since founding bestsmile (several seed rounds and the Series A). We appreciate their clear, efficient and lean process and the direct communication. EMBARK.LAW manages the negotiations with our investors in a solution-oriented and pragmatic way and creates trust between the parties right from the start. You can tell the amount of experience involved. And this is also why I always enjoy fine-tuning our fundraising strategy together.

Logo bestsmilePhilip Magoulas, CFO and Co-Founder Best Smile AG
Fast. Easy-going. Highly motivated.

The team of EMBARK.LAW is fun to work with. We appreciate their speed and simplicity in communication and processes. They help us focus on our core competencies and enable us to move forward faster.

Logo creableDaniel Koss, Founder and CEO creable AG

Speedy and smooth incorporation

I have nothing but praise for the way EMBARK.LAW managed our incorporation. Despite time pressure, everything went swimmingly. It’s a pleasure to work with such a reliable partner. We will happily recommend you to other founders. Also, thank you for the Legal Launch Kit with the helpful tools for new companies. It’s great that you provide these templates and checklists, and it once again illustrates your approach of supporting and accompanying the companies in the best possible way.

Thomas Wehrli, Co-founder Egonym AG
From zero to exit in 4 years, with EMBARK.LAW as our trusted legal partner

We’ve been working with EMBARK.LAW since the idea of bestsmile was born. We founded bestsmile with them, raised several seed rounds and the Series A together, and now they managed our exit. During that whole time, EMBARK.LAW has always kept up with our speed. Not something everybody can do. Startups are all about speed, something new needs to happen at least weekly or you’re too slow. We also appreciate the business focus of EMBARK.LAW. They set the necessary priorities, are solution-oriented and tailor their advice to the full inbox and agenda of a founder. As for the exit, EMBARK.LAW managed that efficiently and with foresight, as always. I have already launched a next startup project, once again working with EMBARK.LAW. It’s important to have the right people on board from the start, people who want to be successful with you and go all in to achieve that. The EMBARK.LAW team is definitely on that list.

Logo bestsmileErtan Wittwer, Co-founder Best Smile AG

All Services for Startups

Basic Setup

  • Choice of appropriate legal and equity structure
  • Company and regulatory documents
  • Incorporation
  • Shareholders’ and founders’ agreements
  • Compliance with registration obligations


Mergers & Acquisitions and Corporate

  • EXITs (share deals, asset deals, mergers, etc.)
  • Mergers and acquisitions
  • Reorganizations and restructurings
  • Spin-offs
  • Joint ventures
  • Setup and implementation of general corporate structure

Employees and Contractors


  • Data protection
  • Financial market regulation
  • Securities
  • Taxes (general advice)
  • Industry-specific compliance (general advice)

Intellectual Property

  • Trademarks and designs
  • Copyright
  • Trade secrets
  • IP strategy

Commercial and Contracts

  • Supply and distribution agreements
  • Cooperation agreements (joint ventures, franchising)
  • Licensing agreements
  • Software development agreements
  • Customer and consumer contracts
  • General terms and conditions
  • Privacy policies

USA-CH Cross-border Services

For any other legal matters, we have a network of local and international partners that we can team up with anytime.

Want to work together?

If you’re interested in working with us, please email us a:

We’ll get back to you as soon as possible to discuss your goals and how we can help you achieve them.