The EMBARK-Wing at Launch 2025: A Hub for the ETH Innovation Ecosystem

What Is the EMBARK-Wing?

The EMBARK-Wing is a dedicated space at the Launch 2025 event where ETH-related startups, researchers, and technology come together. It’s designed for interaction, not just display. Visitors can explore projects, meet the teams behind them, and take part in hands-on experiences.

EMBARK.LAW Booth & Bar

The central hub and main bar of our space, serving as the primary spot for networking and connecting with seasoned ETH founders, tech investors and the EMBARK team.

Startup Exhibition Space

A dedicated area for 6-8 of our most valued partner startups to showcase their work, connect with talent, and network with key players.

Prototype Lab

A special exhibition space for startups to showcase products that go beyond the standard booth setup – robots, hardware demos, and more.

Entertainment Zone

A relaxed space with games, designed to foster casual networking and meaningful conversations.

Our Commitment to ETH Startups

EMBARK.LAW supports ETH founders from the first idea to incorporation and beyond. In partnership with the ETH Entrepreneur Club and the ETH AI Center, we help startups shape their vision, build strong teams, and prepare for growth.

Our goal is to empower ETH founders from the outset. We believe that real support means being present at every step, from refining a concept to celebrating a successful funding milestone.

Our Partners

Why Visit the EMBARK-Wing?

The EMBARK-Wing is a curated, interactive space designed to support ETH founders and foster meaningful engagement. Whether you’re a founder, investor, researcher, or simply curious about ETH innovation, this is where you’ll find the most promising ideas, technologies, and people – up close.

Product launch: EMBER legal automation

Join us for a bite & the official ember launch

To ensure we have a chance to connect personally, we will be hosting a lunch at 13:00 within our space. At this event, we’ll be officially unveiling the new legal automation product, ember, which EMBARK.LAW & Uthereal.ai have been developing over the past 10 months. We would be thrilled to have you there!

Click here to find out more about

Happy Clients

Knowledge, quality, timeliness

EMBARK.LAW guided us through our financing round with great knowledge, quality, and timeliness. They made the difference!

Erik Scalfaro, CEO Rivia AG (clinical trial software)
Instrumental to our go-to-market strategy

We are very happy with the exceptional service provided by the team at EMBARK.LAW. They expertly managed our incorporation and company documentation. Their contract templates helped us streamline our processes, and their expertise in data protection regulations was instrumental to our go-to-market strategy. We recommend the team at EMBARK.LAW for their professionalism, expertise and partnership.

Joshua George, COO Egonym AG (AI image anonymization)
Key advisor for Swiss-U.S. investments

EMBARK.LAW is a key advisor for our Swiss-U.S. investments. Their deep understanding of U.S. governance and VC investments has been critical in protecting our interests across borders. They are entrepreneurial lawyers with a passion for venture capital, consistently offering pragmatic, business-oriented advice.

Lukas Weder, Founding Partner Founderful Ventures
Smooth incorporation

I have nothing but praise for the way EMBARK.LAW managed our incorporation. Despite time pressure, everything went great. It’s a pleasure to work with such a reliable partner.

Thomas Wehrli, co-founder Egonym AG (AI image anonymization)
My first choice

I’ve worked with many law firms in the past and I can say that as a startup founder, EMBARK.LAW is my first choice.

Ivan Stefania, co-founder & CEO of SAM Entertainment AG (event software)
Straightforward explanations for complicated challenges

At EMBARK.LAW, I get straightforward explanations for complicated challenges. This makes working with them fun and super productive.

Michael Fischer, COO Eleven Dynamics AG (factory automation)
Responsive, reliable, and always there when needed

We’re consistently impressed by EMBARK.LAW’s reliability – they deliver on time, without fail. They are responsive, handle our legal matters quickly and accurately, and are attentive to our needs. Combined with their open and honest communication, that makes working with them a pleasure.

EMBARK.LAW’s strong and broad expertise in all areas of law is a huge asset to us, and their clear focus on solutions only strengthens our confidence in their support. We also appreciate EMBARK.LAW’s transparent and fair pricing.

We trust team EMBARK.LAW and know we can always count on them.

Benedikt Förster, CEO & Founder Cada Fertility AG (fertility treatments)
Competent and cost-efficient

EMBARK.LAW advised us in an extremely competent and cost-efficient way on a corporate law matter. Their in-depth expertise and international experience contributed significantly to our successful outcome.

We are delighted to have found an excellent law firm for future legal matters.

Daniel Niedermayer, CEO SolvencyAnalytics AG (RegTech)
Global expertise and pragmatism

When EMBARK.LAW helped us protect our IP across Europe, their global expertise and pragmatism were extremely valuable to us. As an international tech company, we rely on experts like them to grow and protect our business.

Ivan Stefania, co-founder & CEO SAM Entertainment AG (event software)
Exceptional experience

My experience with EMBARK.LAW has been exceptional. As a startup founder, it is critical to find a legal team that fully understands the specific needs and challenges you face when running a startup and managing investment rounds, and EMBARK.LAW has exceeded all my expectations.

For example, during our financing rounds, they not only handled all of the legal issues with great professionalism, but also worked closely with me to set up the financing and structure the rounds. They took the time to model different valuations and clearly explain what they meant in terms of capital allocation. This level of dedication and expertise made all the difference for us.

I highly recommend EMBARK.LAW to anyone looking for top-notch legal assistance, especially in the startup sector. Their experience and collaborative approach is an invaluable resource.

Claudio Cammelli, CEO and Founder Vivan AG (digital beverage marketplace)
A sense of security

I’m very happy we found EMBARK.LAW and have them at our side for the long term. I can tell they care about us and think along with us. That’s immensely valuable and gives me a sense of security.

Jonas Urwyler, CEO and founder Capt'n Greenfin AG (sustainable fishery products)
Thanks for the partnership

Many thanks for the partnership over the last few years and for everything you’ve done for emonitor. EMBARK.LAW has played a significant role in getting us to where we are today.

Daniel Baur, co-Founder & CEO emonitor AG (PropTech)
US expansion

EMBARK.LAW has been part of our journey since the beginning, taking care of our legal needs as we grow. When we expanded to the USA, they expertly handled the legal setup – from incorporating Drone Harmony Corp. to setting up our corporate governance and helping with our first U.S. hires. Knowing they had our backs took a big pressure off us getting things started.

Martin Fuchsberger, CEO & co-founder Drone Harmony AG (drone software)
A true partner at our side

EMBARK.LAW isn’t just a service provider – they’re a true partner at our side. We can rely on them to think strategically with us and anticipate our needs, freeing us from constantly tracking what needs to be done. We’re also impressed by how they mix hard-hitting legal skills with a deep understanding for pragmatic solutions that really work for startups.

Jan Rihak, Founder and CEO Europe Classtime AG (EdTech)
Enhancing our sales strategy and securing our interests

As a high growth tech startup, optimizing our sales process is critical to our success. EMBARK.LAW played a pivotal role in this journey.

What set EMBARK.LAW apart was their proactive approach in offering actionable insights to further improve our sales strategy, directly contributing to our efficiency and negotiation strength. Their expertise in contract law and negotiation not only streamlined our agreements but also fortified our position in our deals. Their commitment and understanding of startup dynamics made them an invaluable partner in our business expansion.

We highly recommend EMBARK.LAW to any startup looking to elevate their sales process and secure their business interests effectively.

Logo BramePascal Späni, CEO and co-founder Brame AG (MarTech)
Experienced and pragmatic

I’ve worked with EMBARK.LAW in countless financing rounds already. I appreciate their clear, efficient and lean process and the direct communication. EMBARK.LAW manages negotiations in a solution-oriented and pragmatic way and creates trust between the parties right from the start. You can tell the amount of experience involved.

Philip Magoulas, serial founder and investor
Smooth, hassle-free experience

Team EMBARK.LAW made setting up our global ESOP easy, handling everything for both the U.S. and Europe. They took care of legal and tax checks, 409A valuations, and managed it all – from setting up the plan to issuing stock grants. A smooth, hassle-free experience from start to finish.

Valentin Splett, co-founder and co-CEO CustomSurg AG (Software-as-a-Medical-Device)
Fast, easy-going, highly motivated

The team of EMBARK.LAW is fun to work with. We appreciate their speed and simplicity in communication and processes.

Daniel Koss, Founder and CEO creable AG (MarTech)
THE Law Firm for Startups

We founded Animatico in 2019 as an ETH spin-off with the mission to create the next-generation human-computer interface through stylized AI avatars. EMBARK.LAW was our go-to law firm from our seed round all through our exit. They helped us set up a solid IP strategy, created user-friendly customer contracts for us and managed our financing round professionally and smoothly. When Animatico was acquired by a US tech giant, they went all in for us and had our back during the negotiations. They delivered their usual excellent quality work all through the high-pressure, high-stakes process of the exit.

One thing we particularly valued when working with EMBARK.LAW were their simple and thorough explanations. Understanding all the details of the situation and their implications helped us take our decisions with confidence. We’re also grateful that they always made sure everybody knew who was doing what until when. Knowing that they were thinking along allowed us to free our minds for other things.

Pascal Bérard, Christian Schüller and Riccardo Roveri, co-founders Animatico AG (animated AI avatars)
Transparent and fair pricing

We appreciate EMBARK.LAW’s transparent and fair pricing.

Benedikt Förster, CEO & Founder Cada Fertility AG (fertility treatments)
Want to work together?

Let’s turn your goals into action.