Our Track Record
150+
startups and investors supported
THE Law Firm for Startups
We founded Animatico in 2019 as an ETH spin-off with the mission to create the next-generation human-computer interface through stylized AI avatars. EMBARK.LAW was our go-to law firm from our seed round all through our exit. They helped us set up a solid IP strategy, created user-friendly customer contracts for us and managed our financing round professionally and smoothly. When Animatico was acquired by a US tech giant, they went all in for us and had our back during the negotiations. They delivered their usual excellent quality work all through the high-pressure, high-stakes process of the exit.
One thing we particularly valued when working with EMBARK.LAW were their simple and thorough explanations. Understanding all the details of the situation and their implications helped us take our decisions with confidence. We’re also grateful that they always made sure everybody knew who was doing what until when. Knowing that they were thinking along allowed us to free our minds for other things.
Pascal Bérard, Christian Schüller and Riccardo Roveri, co-founders Animatico AG (animated AI avatars)What we can Do For You
When stakes are high, generic legal advice won’t cut it. You need a lawyer who thinks like you and understands the challenges ahead.
That’s where we come in. As one of Switzerland’s first law firms dedicated entirely to the startup ecosystem, we specialize in long-term collaborations with startups focused on scaling, securing investments, and achieving successful exits, as well as with angel investors, VCs and corporate venture funds.
With years of experience in startup law and a team consisting largely of current and former entrepreneurs and angel investors, we bring a true startup mindset to everything we do. You’ll get clear advice, honest communication, and the specialized support you need.
While we’re at home in Swiss startup law, our large network of international partners and our special expertise in U.S. law allow us to facilitate expansions and cross-border transactions.
Our commitment is simple: to be the best possible lawyers for startups and investors.
Instrumental to our go-to-market strategy
We are very happy with the exceptional service provided by the team at EMBARK.LAW. They expertly managed our incorporation and company documentation. Their contract templates helped us streamline our processes, and their expertise in data protection regulations was instrumental to our go-to-market strategy. We recommend the team at EMBARK.LAW for their professionalism, expertise and partnership.
Joshua George, COO Egonym AG (AI image anonymization)Why EMBARK.LAW
Specialized
We pioneered as one of Switzerland’s first law firms to specialize entirely in startups and their investors. Our services and expertise are tailored to you.
Some of the startups that teamed up with us:
Drone Harmony AG
Drone software
Client since 2018
Classtime AG
EdTech
Client since flip from USA
Capt’n Greenfin AG
Sustainable fishery
Client since incorporation
Brame AG
MarTech
Client since 2022
Eleven Dynamics AG
Factory automation
Client since seed round
CustomSurg AG
MedTech
Client since 2023
Cada Fertility AG
Fertility treatments
Client since incorporation
emonitor AG
PropTech
Client since seed round
Rivia AG
MedTech
Client since seed round
SolvencyAnalytics AG
RegTech
Client since 2024
Meet the Team
Michel
Kertai
Michel Kertai
VC & Startup Lawyer
Attorney-at-law, admitted to practice in Switzerland and California
Co-founder and managing director
Education
LL.M, UC Berkeley School of Law, California, USA
MLaw, University of St. Gallen, Switzerland
Languages
German, English, French, Hungarian
Barbara
Nägeli
Barbara Nägeli
Legal Advisor, Data Protection Specialist
Co-founder and member of the management team
Education
cand. CAS ETH Data and Machine Learning
MLaw summa cum laude (with highest distinction), University of Fribourg, Switzerland
Languages
German, English, French
Audrey
Benzow
Audrey Benzow
VC & Startup Lawyer
Attorney-at-law, admitted to practice in Switzerland
Member of the management team
Education
LL.M, Chicago-Kent College of Law, Illinois, USA
MLaw, University of Zurich, Switzerland
Languages
German, English
Matthias
Steinlin
Matthias Steinlin
Of Counsel, IP Specialist
Attorney-at-law, admitted to practice in Switzerland
Education
PhD in Law summa cum laude (with highest distinction), University of Bern, Switzerland
MLaw, Universities of Bern, Switzerland and Paris-Descartes, France
Languages
German, French, English
Tarik
Salkim
Tarik Salkim
Legal Advisor Startups & VC
Education
Dipl.-Jur., First State Exam (“erstes Staatsexamen”) with great distinction, Julius-Maximilians University of Würzburg, Germany
Languages
German, English, Turkish
Dario
Kvasnicka
Dario Kvasnicka
Legal Advisor, Lead Growth & Business Innovation
Education
MLaw, Universities of Fribourg and Bern, Switzerland
Languages
German, English, French, Indonesian
Jan
Ritter
Jan Ritter
Legal Advisor Startups & VC
Education
PhD in Law summa cum laude (with highest distinction), University of Fribourg, Switzerland
MLaw, University of Fribourg, Switzerland
Languages
German, English, French
Tamara
Roos
Tamara Roos
Legal Advisor Startups & VC
Education
CAS Financial Markets Regulation
MLaw, University of Fribourg, Switzerland
Languages
German, English
