EMBARK.LAW

Team

Fast, easy-going, highly motivated. The team of EMBARK.LAW is fun to work with. We appreciate their speed and simplicity in communication and processes.
Creable

Daniel Koss, Founder & CEO, creable AG (MarTech)

Hi, we're team EMBARK.LAW.

Michel Kertai

Michel Kertai

VC & Startup Lawyer

Attorney-at-law admitted to practice in Switzerland and California

Co-founder EMBARK.LAW

Education

LL.M., UC Berkeley School of Law, California, USA

MLaw, University of St. Gallen, Switzerland

Languages

German, English, French, Hungarian

About Michel

After several years practicing as a corporate lawyer in Bern, Switzerland, Michel moved to the USA in 2015 to study U.S. law, get his California bar admission and work with Silicon Valley startups.

When he returned to Switzerland in 2016, he founded EMBARK.LAW to focus on helping startups master their legal challenges.

Before becoming a lawyer, Michel was a professional athlete, playing volleyball and beach volleyball at a national level. His background in elite sports is one of the reasons he feels at home in the startup community with its adventurous, challenge-driven spirit.

Barbara Nägeli

Barbara Nägeli

Legal Advisor, Data Protection Specialist

Co-founder EMBARK.LAW

Education

CAS ETH in AI & Software Engineering

CAS ETH in Data & ML

cand. CAS ETH in Cybersecurity

MLaw summa cum laude (with highest distinction), University of Fribourg, Switzerland

Languages

German, English, French

About Barbara

In her former position as a legal advisor for the Swiss environmental protection agency, Barbara has drafted laws, negotiated international treaties, and much more. She also held the position of deputy data protection officer for several years.

This, as well as her extensive work with startups on data protection and related issues at EMBARK.LAW, has given her both deep expertise and a pragmatic approach to applying the law effectively.

Barbara used to be a semi-professional dancer and still loves dancing to this day.

Tamara Roos

Tamara Roos

Legal Advisor Startups & VC

Education

CAS Financial Markets Regulation

MLaw, University of Fribourg, Switzerland

Languages

German, English

About Tamara

Tamara brings broad experience in financial markets law to EMBARK.LAW. In her previous position at one of the Big Four auditing firms, she advised on banking and financial market law and was responsible for conducting regulatory audits of global and national banks. She then deepened her expertise in the area of investment funds at a renowned Zurich law firm. There she advised clients on financial market law issues and assisted foreign funds with their regulatory compliance and applications to FINMA and SIX.

On her days off, Tamara can often be found in the mountains, accompanied by her dog, running, swimming or on her racing bike.

Tarik Salkim

Tarik Salkim

Legal Advisor Startups & VC

Education

Dipl.-Jur., First State Exam ("erstes Staatsexamen") with great distinction, Julius-Maximilians University of Würzburg, Germany

Languages

German, English, Turkish

About Tarik

Before joining EMBARK.LAW, Tarik worked at one of the most renowned German law firms in Stuttgart and then at a major law firm in Zurich. During this time, he gained experience in various areas of business law, in particular corporate law, mergers & acquisitions, antitrust and dispute resolution.

At EMBARK.LAW, Tarik now focuses entirely on startups, with a special affinity for the legal aspects of startup financing.

Tarik unwinds from his job by riding his bike (the kind with a motor) or training Muay Thai.

Céline Aeschlimann

Céline Aeschlimann

VC & Startup Lawyer

Attorney-at-law admitted to practice in Switzerland

Education

MLaw, University of Bern, Switzerland

Languages

German, English, Spanish

About Céline

Céline is a Swiss attorney who brings broad experience to EMBARK.LAW. Before joining the firm, she worked at a traditional law firm and for several public authorities. She understands both legal practice and how authorities make decisions, which helps her navigate regulatory matters efficiently.

Outside of work, Céline plays classical music and runs long distances.

Armin Trautmann

Armin Trautmann

VC & Startup Lawyer, M&A Specialist

Attorney-at-law admitted to practice in Switzerland

Education

LL.M., King's College London, UK

MLaw, University of Neuchâtel, Switzerland

Languages

German, English, French

About Armin

Armin is a Swiss corporate and M&A lawyer specializing in private transactions, restructurings and financings. Drawing on years of experience at a top-tier Zurich law firm, he advises on complex domestic and cross-border deals. He oversees the entire transaction lifecycle from due diligence and deal structuring to execution and post-closing integration.

His expertise includes financing rounds, shareholder agreements and management incentive schemes under Swiss law.

Before his legal career, Armin played professional ice hockey in Germany after an elite junior stint in Canada.

Dario Kvasnicka

Dario Kvasnicka

Legal Advisor, Lead Growth & Business Innovation

Education

MLaw, Universities of Fribourg and Bern, Switzerland

Languages

German, English, French, Indonesian

About Dario

During his law studies, Dario didn't just study legal theories; he also founded his own digital entertainment and hospitality company (take a look: Erupt Gaming Lounge). He ran Erupt for more than five years – his firsthand experience running a business allows him to truly understand the ups and downs that come with a founder's life. He's dealt with the realities of managing running costs and has personally experienced how valuable bespoke legal advice can be.

In 2023, Dario joined EMBARK.LAW to focus more closely on the legal aspects of the startup world. Alongside this, he keeps a strategic role in his company.

Outside of work, Dario enjoys organizing social events, hiking, and digital and analog gaming.

Matthias Steinlin

Matthias Steinlin

VC & Startup Lawyer, IP Specialist

Attorney-at-law admitted to practice in Switzerland

Education

PhD in Law summa cum laude (with highest distinction), University of Bern, Switzerland

MLaw, Universities of Bern, Switzerland and Paris-Descartes, France

Languages

German, French, English

About Matthias

Matthias is a Swiss attorney with a particular interest in the protection and commercialization of innovation. He used to work as a trademark attorney at the Swiss Federal Institute of Intellectual Property (IPI) and as an in-house lawyer for a large Swiss company. At the IPI, he gained in-depth knowledge of all areas of intellectual property rights and particularly of trademark law. Matthias also has a PhD in IP law – he wrote his doctoral thesis on the patent protection of medicine.

In addition to advising startups, Matthias is working on his own startup in the MedTech sector. In his spare time, he enjoys climbing snowy peaks and surfing ocean waves.

Jan Ritter

Jan Ritter

Legal Advisor Startups & VC

Education

PhD in Law summa cum laude (with highest distinction), University of Fribourg, Switzerland

MLaw, University of Fribourg, Switzerland

Languages

German, English, French

About Jan

After graduating from the University of Fribourg, Jan continued his academic journey by researching how corporate law and governance can enable successful business transformation. At the same time, he co-founded an ICT company, where he gained first-hand experience of the challenges of creating efficient organizational structures for startups and a deep understanding of disruptive technologies.

Jan is committed to social entrepreneurship and has had the opportunity to advise a number of cooperatives and associations in the areas of youth & sports, nature conservation, etc.

In his spare time, Jan is an accomplished equestrian.

Competent and cost-efficient

EMBARK.LAW advised us in an extremely competent and cost-efficient way on a corporate law matter. Their in-depth expertise and international experience contributed significantly to our successful outcome.

We are delighted to have found an excellent law firm for future legal matters.

SolvencyAnalyticsDaniel Niedermayer, CEO, SolvencyAnalytics AG (RegTech)

The Startup Law Firm

We believe in people who are bold enough to explore their full potential and create their own place in this world. People who are willing to venture beyond the obvious and see the countless possibilities on the horizon.

People like you who found, run and invest in startups.

As one of Switzerland's first law firms uniquely devoted to the startup ecosystem, we specialize in long-term collaborations with:

  • startups focused on scaling, securing investments, and achieving successful exits,
  • angel investors, VCs and corporate venture funds.

With dual qualifications in Swiss and U.S. law, a wide network of local and international partners, and in-depth know-how in industries such as financial services & FinTech, IT, real estate and MedTech as well as the public sector, we are at your side to help you do the great things you're aiming for.

Our commitment is simple: to be the best possible lawyers for startups, scaleups and investors.

Exceptional experience

My experience with EMBARK.LAW has been exceptional. As a startup founder, it is critical to find a legal team that fully understands the specific needs and challenges you face when running a startup and managing investment rounds, and EMBARK.LAW has exceeded all my expectations.

For example, during our financing rounds, they not only handled all of the legal issues with great professionalism, but also worked closely with me to set up the financing and structure the rounds. They took the time to model different valuations and clearly explain what they meant in terms of capital allocation. This level of dedication and expertise made all the difference for us.

I highly recommend EMBARK.LAW to anyone looking for top-notch legal assistance, especially in the startup sector. Their experience and collaborative approach is an invaluable resource.

VivanClaudio Cammelli, Founder & CEO, Vivan AG (digital beverage marketplace)

Our why

To empower people to realize their full potential, so they can carve their own path in this world and achieve great things.

Our vision

To create the most user-friendly law firm for high-growth startups and investors, actively accelerating innovators and reshaping legal services.

Our mission

We provide legal services with supreme user experience, both for our clients and our team.

Our UX Commandments

To put our mission, legal services with supreme user experience, into practice, we, as a team, have created a set of guidelines that shape our everyday work: our UX Commandments.

  1. 1

    Deliver the fish instead of the fishing lesson

    • Deliver a product, not a manual.
    • Solve the problem.
  2. 2

    Great support up to and across the finish line

    • Take ownership of your projects and manage them accordingly from start to finish, staying on top of tasks and timeline.
    • The project isn't over until everything is dealt with and we can pop the champagne.
  3. 3

    Set new standards for legal services

    • Keep innovating: How can we make things better, easier, more efficient, more user-friendly?
    • Stay on the lookout for helpful new technology and use the technology we have to create great user experiences.
  4. 4

    Live and breathe startups

    • Think like an entrepreneur and tackle issues with a business mindset.
    • Take an interest in the stories, products and team. Join in the excitement and celebrate successes.
  5. 5

    Aim for the "Wow"

    • Exceed expectations: How can you go one (or more) steps further than what's expected?
    • Be generous with insider tips, goodies, advice outside the box, etc.
  6. 6

    Create a trust circle

    • Promote candid relationships and trust through open and direct communication and feedback, honesty, empathy and loyalty.
    • Listen to where the other person is coming from. Use the phone when things get hairy.
  7. 7

    Anticipate

    • Be proactive and anticipate potential needs and issues.
    • Put yourself in the shoes of the recipient of your communications: How will they react, what do they need so you can meet on common ground?
  8. 8

    Make it convenient

    • Write, communicate and prep to make things convenient for the other person and reduce the effort they need to put in as much as possible.
    • Anticipate potential hassles for the other person and act accordingly.
  9. 9

    Manage expectations and be responsive

    • Say what's up and then do what you said: Clearly communicate tasks and timeline and then stick to them.
    • Respond quickly, even if it's just an "I received your message and I'm on it".
  10. 10

    Keep it simple & pragmatic

    • Go for business-minded and pragmatic advice.
    • Write and talk so people can understand. Get to the point first, explanations below/after.

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